Karnataka-based Anthropic Software has sued US startup Anthropic, known for the Claude AI assistant, over the same name. The lawsuit claims Anthropic Software has used its name since 2017, and the US firm's entry into India has led to erosion of its brand identity. The Indian company has sought a permanent injunction and ₹1 crore in damages.

Indian founder Shubham Mishra shared a rate card on X showing the different prices entrepreneurs are allegedly being asked to pay to receive the '30 Under 30' title. According to the list, a '30 Under 30' nomination costs ₹30,000, while an early-bird offer lowers the price to ₹25,000. "Missed being a '30 Under 30' entrepreneur by ₹30,000," Mishra joked.

Early learning startup Panda’s Box secured ₹1.2 crore on Shark Tank India with investments from Aman Gupta and Namita Thapar, enabling founders Sukriti and Rajat Mendiratta to expand distribution of their screen-free early learning products. The startup plans stronger digital outreach and nationwide availability.

SportsSkill has secured a lead investment from Nirav Mody for its newly launched venture, SportsSkill Ladder. The funding supports the development of a technology-enabled community sports ecosystem using structured ladder-based rankings. It will strengthen the product, improve user experience, and prepare the venture for a wider rollout across competitive sports formats in India.

Amazon's Delivery Service Partner (DSP) model lets entrepreneurs run last-mile delivery operations using Amazon's demand. It offers predictable volume and faster break-even, but margins depend heavily on operational efficiency. Fleet costs, driver attrition, fuel and strict performance KPIs can pressure profits. It is for operators who excel at execution and cost control.

Brands face declining organic reach, algorithm changes, content saturation and trust issues on social platforms. Yet social media still offers unmatched reach, targeting and community engagement. Businesses that invest in analytics, storytelling and platform-specific strategies can convert these challenges into sustained brand and revenue growth.

Automation is shifting repetitive work to AI and systems, allowing teams to focus on creativity and decision-making. Organisations adopting automation see productivity gains, faster delivery and fewer errors. The future workplace balances human judgement with machine efficiency to drive scalable, resilient operations.

Social media trends are driven by short-form video, AI-led recommendations, creator commerce and immersive formats. In India and globally, platforms are converging content, commerce and community. Brands winning attention focus on platform-native content, personalisation and data-backed experimentation.

Different platforms serve different goals: LinkedIn for B2B, Instagram for visual commerce, YouTube for long-form discovery, TikTok for short-form reach and Facebook for community targeting. Selecting platforms based on audience behaviour and funnel stage helps maximise engagement, efficiency and marketing ROI.

Amazon Display Ads help brands reach shoppers across Amazon and third-party sites using visual formats. Leveraging Amazon’s shopper data, brands retarget audiences, improve discovery and support full-funnel growth. Optimised creatives, bidding and placements improve impressions, CTRs and sales performance.