Mahindra Group CEO Anish Shah said the recent selloff in Indian IT stocks was an "overreaction" to the disruption caused by AI. He dismissed fears that tools by US-based startup Anthropic will decimate the sector's business models. Notably, Tech Mahindra's shares have fallen about 10% in February, wiping out roughly ₹1.8 lakh crore in market value.

Digitory has secured $500,000 in Pre-Series A funding from angel investor Tejas Paresh Lodaya, strengthening expansion plans led by Founder Shivaprakash S Mogali. The restaurant-tech platform helps hospitality brands manage operations, inventory and automation across outlets. The fresh capital will help Digitory expand reach, boost enterprise adoption, and enhance technology nationwide.

Electronics brands must manage customers beyond the first purchase. Lifecycle strategies include onboarding communication, warranty engagement, upgrades and loyalty incentives. Tracking retention, repeat buying cycles and service interactions helps extend customer lifetime value while lowering acquisition dependence.

Marketplace 360 integrates catalogue optimisation, pricing intelligence, paid visibility and fulfilment management into one coordinated framework. For electronics brands, this holistic model increases discoverability, conversion and operational efficiency. Combining analytics with logistics precision enables sustained marketplace competitiveness.

Ed-tech growth depends on trust, credibility and sustained engagement. A 360° marketing approach blends content, performance ads, community building and marketing automation. Coordinated messaging across channels nurtures prospects, improves enrolment rates and supports long-term retention in a competitive learning ecosystem.

UI/UX design directly influences adoption, satisfaction and retention across sectors. Clear navigation, accessibility and behavioural cues reduce friction and improve conversion rates. Businesses investing in research-driven design see stronger engagement, lower churn and improved brand perception, regardless of industry vertical.

Marketing automation streamlines lead nurturing, personalised communication and behavioural triggers in ed-tech. Automated email flows, retargeting and segmentation improve engagement while reducing manual workload. Data-backed workflows increase enrolment efficiency and help institutions manage large prospect pools effectively.

A bulletproof strategy aligns market positioning, financial discipline and operational execution. It balances risk assessment with innovation, ensuring adaptability in volatile environments. Clear KPIs, customer-centric focus and scalable systems create resilience, enabling companies to sustain growth despite competitive pressures.

Online reputation directly impacts D2C conversion and retention. Reviews, social proof and rapid grievance handling shape consumer trust. Proactive monitoring, response frameworks and brand storytelling mitigate negative sentiment while amplifying positive advocacy. Strong ORM strengthens brand equity and protects revenue streams.

Electronics buyers research extensively before purchase, requiring multi-touch digital strategies. Experts say a '360 degree' approach integrates SEO, marketplace optimisation, paid ads, reviews and lifecycle communication. Coordinated campaigns improve product visibility, trust signals and repeat purchases, helping brands compete in price-sensitive, high-comparison categories.