Sony Music filed a petition in Bombay High Court against multiple alleged copyright infringements by Myntra. The company demanded ₹5 crore in damages, claiming Myntra "exploited various sound recordings" owned by it and didn't stop using them despite a cease and desist notice. The songs with disputed usage claims include 'Ishq Di Baajiyaan', 'Gal Mitthi Mitthi' and 'Behke Behke'.

With customer acquisition costs rising, electronics brands are shifting focus to organic growth. That means building long-term value through community, content, product innovation, and direct engagement. Instead of relying solely on paid traffic, brands are investing in loyalty and visibility that compound over time, without burning budgets.

Sometimes, the fastest way to grow isn't by building, it's by partnering. Strategic collaborations with platforms, creators, or complementary brands open up new audiences, distribution channels, and trust signals. Whether it's a co-branded offer or integrated service, partnerships allow businesses to grow faster with shared value. When done right, 1+1 becomes more than 2.

Campaigns fade, but growth loops scale. Loops use one user action to trigger another, turning users into engines of acquisition. Think referrals—one sign-up brings two more—or social content that sparks UGC and drives traffic back. Unlike funnels that need constant input, loops are self-sustaining, compounding growth when baked into the product experience.

You've captured interest, driven traffic, and piqued curiosity, now don't lose the user at checkout. Many brands miss growth by ignoring small UX issues: slow load times, unclear CTAs, or multi-step forms. Conversion optimisation focuses on reducing friction where it matters most. Real-time validation and trust badges can turn hesitation into purchase, boosting revenue without bigger ad budgets.

It is easier and cheaper to grow revenue from people who already trust you. With the right automation, upselling and cross-selling become intelligent nudges, not random pitches. Suggest higher-tier plans based on usage, recommend add-ons that match past purchases, or bundle products with time-sensitive discounts. These tactics increase average order value while reinforcing trust, not eroding it.

Great products don't just retain, they grow. Product-led growth turns the experience itself into a conversion tool. With built-in referrals, freemium models, or smart onboarding, users promote the product as they use it. This cuts CAC and creates compounding momentum, all from the product's core.

Indian consumers prioritise trust, touch, and price. Unlike in the West, where convenience often wins, Indian buyers look for reviews, COD options, and regional validation before purchasing. Brands must localise language, payment options, and service models to build real adoption. Global playbooks need localisation to work here.

India's next wave of e-retail growth won't come from metros, it'll come from Tier 2 and 3 cities. Consumers here are discovering online shopping through localised content, vernacular apps, and cash-on-delivery comfort. For brands, reaching Bharat means rethinking reach, trust, and user experience.

India's growth is massive, but logistics remain a challenge. Poor road infrastructure, last-mile delivery issues, and rural access barriers slow down fulfilment. Unlike mature markets, where supply chains are optimised, Indian brands must build solutions for fragmented networks. Innovation in delivery is just as critical as marketing.