Urban wellness startup Dhun Wellness has raised $4 million in a funding round co-led by SRF Ltd and Havells India, with participation from leading angel investors. The capital will be used to expand operations across Pune, Bengaluru, Hyderabad and Ahmedabad, strengthening its presence in India’s fast-growing wellness market.

Growth hacking delivers short-term spikes but collapses when fundamentals are weak. Tactics without product alignment inflate vanity metrics while retention declines. Scalable growth strategies integrate experimentation with pricing, onboarding and distribution mechanics. Teams embedding growth loops into the product itself sustain momentum beyond isolated hacks.

The eight wastes overproduction, waiting, transport, overprocessing, inventory, motion, defects and unused talent silently drain efficiency. Identifying and eliminating these wastes improves flow and capacity utilisation. Lean teams treat waste removal as continuous operational strategy rather than one-time optimisation.

Inaccurate demand forecasting leads to overstocking, stockouts and cash flow stress. Modern forecasting tools combine historical data, seasonality and real-time signals to improve planning accuracy. Businesses using structured forecasting reduce inventory risk, stabilise supply chains and protect operating margins under volatile demand conditions.

Manual scoring struggles with bias, inconsistency and scale limitations. AI scoring systems analyse multi-variable data to deliver faster, standardised and repeatable evaluations. When trained on high-quality datasets, AI scoring improves decision accuracy across credit, hiring and risk use cases while reducing operational load and human error.

Lean manufacturing reduces waste by aligning production closely with demand. Eliminating excess inventory, motion and defects improves throughput and cost control. Organisations adopting lean systems build operational resilience, respond faster to market shifts and sustain margins even under pricing pressure and supply volatility.

Traditional lead generation underperforms without intent and timing signals. Modern demand generation integrates content, data and automation to activate buyers earlier. Electrified demand systems shorten sales cycles, improve lead quality and align marketing spend directly to revenue outcomes.

Startups underestimate burn when forecasts ignore hiring lag, revenue delays and fixed costs. Robust financial forecasting models scenario planning and cash sensitivity. Founders using disciplined forecasts make earlier corrections, extend runway and avoid reactive fundraising under pressure.

Startups fail when solutions copy global models without local relevance. India-first opportunities exist in logistics, healthcare access, financial inclusion and affordability. Founders solving structural inefficiencies with cost-sensitive execution build stronger adoption and long-term defensibility in the Indian market.

Digital GTM strategies fail when channels are launched without sequencing or unit economics clarity. Over-investment in acquisition before retention stabilises inflates CAC. Strong GTM execution aligns positioning, channel prioritisation and feedback loops to revenue milestones. Teams structuring GTM as a phased system rather than a launch event achieve predictable growth and capital efficiency.