Brands still dependent on manual processes risk losing their competitive edge. Automation streamlines workflows, sharpens targeting accuracy, and elevates customer experiences. By using tools like triggered emails, behavioural segmentation, and personalised journeys, marketing becomes a consistent, data-driven system that drives growth and long-term engagement.

Engaging live streams requires more than just good content as they thrive on real-time interaction. Using tactics like audience shoutouts, live polls, giveaways, and replying to comments fosters a two-way conversation. This makes viewers feel acknowledged and valued, turning casual watchers into loyal participants who keep coming back.

Eternal CEO Deepinder Goyal has denied a report that LAT Aviation, a startup backed by him, has bought a Bombardier private jet, saying, "LAT is about making planes for regional aviation, and is not in the business of buying planes." Adding that he also doesn't personally own a private jet, he jokingly said, "Will be nice to have one though."

Former OpenAI CTO, Mira Murati's AI startup, Thinking Machines Lab has closed a $2  billion funding round at a $12  billion valuation, despite not having any revenue or products yet. The round was led by Andreessen Horowitz and included participation from NVIDIA, Accel, Cisco, and Jane Street. The startup is reportedly offering around $500,000 base pay to star employees.

India's exports registered a 5.94% YoY growth, from $198.52 billion in April-June 2024 to $210.31 billion in April-June 2025, official estimates show. The electronic goods sector recorded the highest jump in exports at 46.93%. India's trade deficit also recorded a year-on-year decrease of $3.79 billion in June 2025, with a surplus in services trade and a deficit in merchandise trade.

India's solar energy sector is growing steadily, driven by national initiatives like PM-KUSUM and the Solar Park Scheme. From rooftop setups to large-scale solar parks, both businesses and individuals are adopting solar solutions to cut costs, reduce emissions, and benefit from long-term economic and environmental advantages.

Shoppable live streams transform passive viewers into active buyers by blending entertainment with instant purchasing. Showcasing products in real time, answering queries live, and offering limited-time deals create a sense of urgency that boosts conversions. This interactive format also helps brands build deeper customer trust and long-term loyalty.

Many brands focus on acquiring new customers but overlook the value of those they already have. Retaining existing customers can yield up to 5 times higher ROI compared to chasing new ones. Sustainable growth depends on building loyalty through personalised communication, rewards programs, and fostering an engaged brand community.

Titagarh Rail Systems Ltd signed a long-term lease agreement with the Government of West Bengal for a 40-acre land parcel.. The agreement, valued at ₹126.63 crore, grants the company lease rights for 99 years. The newly acquired land will be utilised to enhance manufacturing capacity, with a particular focus on the production of Vande Bharat train sets and metro coaches.

DPIIT invited DPIIT-recognised startups to apply for the 5th National Startup Awards by July 20, 2025. With ₹10 lakh prizes, mentorship, and visibility across 20 categories, the program supports innovative, impactful ventures nationwide, especially from smaller cities, offering funding, guidance, and global platforms to help startups scale and succeed.