Blinkit workers in Varanasi protested against low wages and unsafe conditions, alleging that the company blocked the IDs of 150 workers following a strike. The Gig and Platform Service Workers' Union condemned Blinkit's alleged threats of police action and demands for affidavits. The union plans to meet the Labour Minister on April 30 to resolve the issue.

Bengaluru-based EdTech venture EdVANS, founded by Jitesh Bajaj and Akshatha Kulkarni in 2024, is making AI learning accessible to students across India. Through its flagship programmes like ‘Innovation X’ and ‘Think AI’, the platform equips school students with real-world, modern, and industry-ready skills. Notably, EdVANS has already onboarded over 2,000 Indian schools for its pilot phase.

Metafin, a tech-driven solar financing startup, has raised $10 million in Series A funding led by Vertex Ventures. The capital will support expansion into new states, enhance credit tech, and boost rural solar adoption. With over 3,500 projects in 2,500 villages, Metafin is bridging India’s rural energy gap while promoting clean, cost-effective power for MSMEs and farmers.

Loyalty must travel with the customer. In an omnichannel setup, rewards, offers, and points should work seamlessly across web, store, and app. When users feel recognised everywhere, they're more likely to stay loyal. The goal is one identity, many access points, and universal perks that follow them.

Omnichannel marketing isn't one-size-fits-all, it's about understanding the role each channel plays. Push notifications should spark urgency. In-store signage needs to inform. Emails can dive deeper and explain. When your message aligns with how each channel is used, it feels tailored, not forced. That's when relevance turns into real impact.

Inventory transparency across channels is core to omnichannel success. Shoppers want to know what's in stock, where it is, and how soon it arrives. If your tech stack isn't synchronised, your CX breaks. Real-time visibility avoids mismatched expectations and builds operational trust across locations.

Omnichannel success starts with a 360-degree customer view. Brands must unify data from online and offline touchpoints to personalise engagement. Without it, channels work in silos, and users feel like strangers. Centralised insight helps brands respond faster, market smarter, and retain longer.

In an omnichannel model, every platform should deliver the same message, tone, and experience. Whether a user walks into your store, browses your app, or chats with support, your brand should feel familiar. Consistency builds trust and trust keeps people moving across your entire ecosystem.

Subscriptions bring stability. From personal care to wellness, D2C brands are offering flexible, customisable subscription plans to increase LTV and reduce churn. It's not just about boxes. It's about creating habits. The brands that stay top of mind are the ones built into routines, not carts.

Fast, transparent, and branded delivery is now part of D2C storytelling. Unboxing, tracking, and return flows matter as much as product quality. Customers remember how you deliver, not just what. Logistics is no longer backend. It's front-facing, experience-driven, and a key part of brand loyalty.