'#BoycottOYO' was trending on X on Friday following people's outrage over the Ritesh Agarwal-led company's advertisement. "Bhagwan Har Jagah Hai, Aur OYO Bhi (God is everywhere, and so is OYO)," the advertisement said. "Where did OYO get the courage to compare itself to God," an X user asked, while another said, "Playing with our faith? You'll regret this arrogant stunt."