BigBasket, India’s online grocery pioneer, is entering the 10-minute delivery race with BB Now. Backed by Tata, it plans to scale up dark stores and compete with Blinkit, Zepto, and Swiggy Instamart. With revenues crossing ₹10,500 crore in FY24, BigBasket aims to triple its quick commerce share by FY26, focusing on exclusivity with Tata-owned brands like Starbucks and Qmin.