SFL raises ₹21.57 crore to expand India’s youth sports platform

SFL, a multi-sport youth platform, has raised ₹21.57 crore in a Series A led by Fireside and Genesia Ventures. The Bengaluru startup uses AI-driven coaching, performance tracking, and tech to deliver structured sports across cities. Funds will support academy expansion, new sports, tech upgrades, and broader participation, ensuring safe, consistent, and measurable growth for young athletes.
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