Home decor and interior furnishing startup Livspace's Chief Business Officer (CBO) has stepped down from his position, Moneycontrol reported. This senior-level departure from the company comes just days after it laid off at least 1,000 employees to become an "AI-native agentic organisation". Earlier, Saurabh Jain, India CEO and Co-founder at Livspace, also left the company.

Inshorts CEO Deepit Purkayastha has been featured on the list of India's top 50 leaders in advertising tech, platforms, data and AI. The list, released by Indian Startup Times, recognises leaders who are shaping how brands connect, measure and grow in an AI-first digital economy. "Purkayastha's work...has created scalable advertising opportunities rooted in user behaviour," the list said.

Student mobility startup ZeroMoblt has secured ₹1.5 crore in a pre-seed round co-led by JioMart CEO Sandeep Varaganti and Ashok Agrawal. Founded in April 2024, the company operates across 147 Hyderabad pincodes with over 3,000 vehicles and 15 institutions, and plans expansion to Bengaluru, Chennai, Mumbai, and other major education hubs.

Sales growth measurement compares current revenue with prior periods while analysing CAGR, seasonality and margin shifts. Structured dashboards reportedly improve forecasting accuracy and hiring discipline. Clear visibility into growth drivers guides marketing allocation, expansion planning and investor communication clarity.

Sales automation tools streamline prospecting, follow-ups, pipeline tracking and behavioural scoring. Teams deploying workflow automation reportedly shorten sales cycles and reduce manual dependency. Predictive prioritisation, email sequencing and CRM alerts improve conversion efficiency while maintaining contextual personalisation.

In India, many paint dealers still rely on manual order tracking and fragmented inventory systems. Digitisation through dealer apps, CRM integration and analytics reportedly improves demand forecasting, stock visibility and distributor coordination. Closing this digital deficit strengthens supply reliability and revenue transparency across networks.

Global digital marketing demands localisation of language, payments, culture and compliance frameworks. Brands balancing central brand governance with decentralised execution reportedly improve cross-border conversions and retention. Unified analytics across markets reduce attribution gaps and strengthen ROI visibility across international growth funnels.

In Kenya, institutions deploying digital-first admission funnels leveraged paid media, CRM automation and geo-targeted messaging. Structured analytics reportedly increased qualified applications while reducing outreach waste. Funnel tracking transformed enquiry spikes into predictable enrolment conversions and stronger yield ratios.

Marketing analytics tools integrate attribution, cohort analysis, CAC tracking and revenue dashboards. Businesses unifying CRM, ad platforms and data warehouses reportedly reduce blind spend and improve campaign precision. Insight-led optimisation replaces vanity metrics, strengthening sustainable revenue compounding across channels.

Modern CXOs align finance with capital efficiency, scenario modelling and growth forecasting discipline. Structured liquidity buffers, cost governance and investment prioritisation reportedly improve resilience during volatility. Finance teams shifting from historical reporting to forward planning unlock sharper allocation decisions and investor confidence.