Louis Vuitton sells Marc Jacobs to WHP Global, G-III for $850 mn

Vaishnavi Mishra, Published on May 15th, 2026

Louis Vuitton sells Marc Jacobs to WHP Global, G-III for $850 mn

Luxury brand Louis Vuitton is selling fashion brand Marc Jacobs to a joint venture between brand manager WHP Global and apparel company G-III. The two buyers agreed to each pay $425 million to jointly buy the brand and equally split ownership. This move marks a significant step in LVMH's efforts to streamline its fashion and retail portfolio amid Iran war.

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