Lakme's advertisement placed next to Derma Co's advertisement mocked the latter's sunscreen, saying Derma Co claims the product offers SPF50 when it actually offers SPF20. Delhi HC ordered Lakme to tweak its campaign within 24 hours while directing Derma Co to delete online posts disparaging Lakme. "How'd our product remain number one...for 18 months...if [it] was ineffective," Derma Co said.