BYJU'S Founder Byju Raveendran defended their endorsements featuring Shah Rukh Khan and football star Lionel Messi. "It was just to get people's attention...to understand that you can learn in a way where it wasn't a task," said Byju. "Shah Rukh Khan was creating awareness for our new segment...Messi was talking about 'education for all', our largest not-for-profit initiative," he added.