Flipkart's Vice President (VP) Ashish Vijayvergiya is working on plans to start a new company within Flipkart, Moneycontrol reported. "It is…most likely to be on consumption and content side of things," people aware of the matter said about the startup. Vijayvergiya was likely contemplating an exit, however, Flipkart’s top management proposed that he start his own business within firm.