Don't listen to gyan, build for money: Co-Founder on building startups for wealth vs passion
Medhaa Gupta, Published on Nov 24th, 2025

Jitendra Emmani, the Co-Founder of startup Cozy Farms, reacted to an X post about building startups for wealth vs passion, saying, “Stop listening to...gyan (unsolicited advice). Build for money.” Emmani shared that the cumulative 6-year revenue of his first company Picxy, which he started to solve a problem he “deeply cared about”, was less than Cozy Farms’ 1-year revenue.
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