Dollar General tops consumer stocks in 2025 despite tariffs

Dollar General tops consumer stocks in 2025 despite tariffs

Dollar General (DG) surged 50% in H1 2025, outperforming the S&P 500 despite the turmoil caused by Trump tariffs. Its focus on essential, low-cost goods and its back-to-basics plan drew budget-conscious consumers. Strong Q1 results and an upbeat forecast lifted shares. Analysts now see limited upside; retail sentiment remains bearish.

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