Keyword gap analysis reveals terms your competitors rank for but you don't. Tools like SEMrush and SpyFu identify those gaps, letting you create targeted content that pulls users away from rival brands. This technique enhances content strategy, improves SERP diversity, and maximizes total search traffic capture. When timed with trend surges, gap-filling content can deliver breakout growth.

Speeding up an e-commerce site by 80% has been shown to increase conversions by up to 30%, especially in markets like India with high mobile usage. An SEO audit highlights key areas: asset compression, critical CSS, lazy loading, and mobile-first design. The goal is faster, friction-free shopping experiences that users and search engines reward with trust and higher rankings.

Artificial Intelligence (AI) is transforming sales teams by providing next-best-action recommendations, enriching CRM (Customer Relationship Management) systems, and analyzing sales calls for feedback. These insights help reps prioritize leads, personalize messages, and close deals faster. The sales process is now faster, smarter, and more predictive than ever.

While Agentic AI enhances efficiency, it raises concerns around bias, transparency, and accountability. Algorithms may unknowingly reflect historical biases or interpret laws without nuance. Hence, law firms are investing in responsible AI frameworks ensuring fairness, explainability, and human-in-the-loop review. This helps maintain trust while embracing speed and automation.

Behavioral SEO measures how real users interact with content. Muvera tracks metrics like engagement time, return visits, and bounce rate to determine content relevance. Google aims to deliver search results that feel personalized and intuitive. Muvera's algorithm mimics how a human might prioritize results, valuing dynamic, recent, and highly engaging content over outdated static pages.

TCS has reportedly delayed the onboarding of over 600 experienced professionals indefinitely, leaving them in uncertainty. NITES has sought the government's intervention on the matter, saying that despite having a formal offer letter, many employees with 2-18 years of experience are affected. These employees have formally resigned from their previous organisation and currently have no other job.

The Centre is planning to impose a Minimum Import Price (MIP) on 10 key pharmaceutical raw materials to support domestic pharma industry and reduce dependency on China, a report stated. The critical components are mostly the ones used in antibiotics and cholesterol-lowering drugs. These raw materials are among the 41 identified under India’s Production-Linked Incentive (PLI) scheme.

Tamil Nadu CM MK Stalin on Wednesday claimed that per capita income in the state has surpassed the national average. He also said it has even "surpassed the growth of the last AIADMK regime by two times". "In the final year of the previous administration, 2020-21, state's per capita income was only ₹1.43 lakh," state Finance Minister Thangam Thenarasu said.

D.R. Horton and PulteGroup shares surged 17% and 11.5% after Q2 results beat expectations despite revenue declines. Incentives and rebates helped drive sales in a tough housing market. Both CEOs flagged weak demand but expect higher incentives ahead. Margins are under pressure, yet Stocktwits sentiment is 'extremely bullish' on both DHI and PHM amid hopes of continued strength.

SEO tools like Ahrefs, SEMrush, and Ubersuggest help you uncover low-hanging keywords, perform backlink audits, and monitor competition. When used strategically, they enable brands to build visibility without overspending on ads converting SEO from a cost center into a scalable, long-term acquisition engine with better ROI.