Sumon K Chakrabarti, Co-founder and CEO of advertising agency Buffalo Soldiers, said influencers "are not even being considered" by brands in some instances after the controversy over comedian Samay Raina's show 'India's Got Latent'. "The drop is significant, with rates falling by over 50% in some cases," he added. "Influencers have become very sensitive about their content," a marketer said.