Brands are aiming for visibility on AI chatbots such as ChatGPT and Gemini as Google ranking is no longer enough, Moneycontrol reported. "Conversion rates are up, and retention is stronger [in AI search]," Mobavenue Co-founder Kunal Kothari said. Pepper Co-founder Rishabh Shekhar said that this understanding is driving investment in Answer Engine Optimisation and Generative Engine Optimisation.