Bira’s costly rebranding led to an ₹80 crore loss

Bira’s costly rebranding led to an ₹80 crore loss

B9 Beverages Limited, maker of Bira 91, suffered an ₹80 crore loss after dropping "Private" from its name, halting sales for months due to compliance issues. This led to a 22% revenue drop and ₹748 crore net loss in FY 2023-24. Facing rising competition from global beer giants, Bira 91 maker plans an IPO to fund expansion.

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