In 2018, Amit Soni, an MBA grad from Jodhpur, decided to start his bakery called RD’z Bakery. He started selling customised cakes. Now, he makes millet-based snacks like cookies, cakes, and pastries for direct customers and high-profile government events like the G20 Summit, UN meetings, national officials, and institutions like the Defence Ministry and NITI Aayog.