Bangalore-based entrepreneur Nandan Renukappa, 22, started Untamed Streetwear, selling T-shirts from a cart on Church Street in Bengaluru during weekends. The small business now sells around 60 pieces a day through cart sales and pop-ups. Supported by social media reels and word-of-mouth, the venture records about ₹3–4 lakh in monthly revenue and continues to grow among Gen Z shoppers.