Sleepy Owl’s $6.5 million Series A in 2021 accelerated its shift from a niche D2C brand to a national coffee player. With Rukam Capital's backing, it built stronger supply chains, expanded into 7,500 stores from 500, grew ARR from ₹20 crore to ₹100 crore+, added new brews and formats, and strengthened its digital-led consumer community.